A CMO's Guide To B2B Lead Generation

We have studied the trends and best practices that drive smart and savvy B2B lead generation campaigns. This eBook provides an overview of lead generation best practices and points of failure to guide CMOs and marketing decision makers.

Trends Covered in This eBook:

  1. What is lead generation?
  2. Relevant B2B marketing & lead generation statistics.
  3. Common mistakes in lead generation.
  4. Best practices.
  5. Key metrics for success.
  6. Specific lead generation tactics.
76% of B2B buyers leverage three or more information channels when researching a purchase.
- Blue Nile Research


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Marketing and design agency New York

65% of marketers feel that their marketing department could be doing a better job.


Ironpaper is a B2B Growth Agency.

→ Digital Marketing & Sales Agency in NYC and Charlotte

Ironpaper was founded in 2002 in New York City with a mission of being a results-driven digital agency. Today, our 30+ person has taken this mission to heart. With a specialization in integrating B2B lead generation, website design, digital marketing, and qualified sales enablement, our team is focused on driving business results for clients. We opened our second office in Charlotte, NC to expand our agency’s footprint and increase our capabilities as a growth agency. Simply stated, we love our mission.

We are on a mission.

We seek to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for our clients.

Ironpaper agency team in a marketing strategy working session.