What is a Good Conversion Rate? Download the eBook "How to Set Conversion Goals"

Did you know that industry conversion benchmarks can actually hurt your business? Download this free eBook and learn how to set a conversion rate goal — one that measurably grows your B2B business.


"How to Set Conversion Goals" covers these topics:

  • Why "benchmarks" hurt business (and why a typical 2-3% goal is wrong)
  • Statistics and trends on B2B conversion rates
  • 6 questions that will answer the question: "What is a good conversion rate?"
  • How to create a realistic growth plan for B2B conversions over time


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Grow Leads and Conversions

Ironpaper is digital and web agency based in New York City and Charlotte, NC. We specialize in B2B lead generation and conversion, digital marketing, web development, and inbound strategy. Since 2002, Ironpaper has provided high-value, digital solutions that drive business growth for our clients.