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Gather Intelligence.

Nurture Leads.

Close Deals.

We deliver SQLs with lead intelligence your sales team needs to close deals 

We improve sales qualified lead generation, conversion rates, and sales opportunities for B2B companies with long sales cycles.

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LET'S CONNECT

What are your challenges?

As a specialized B2B marketing agency, we build content to attract, convert, educate, and inspire buyers. Our omni-channel marketing programs include strategy, creation, technology, tools, distribution, and measurement for driving results. We help organizations build agile and smart content engines with paid and native drivers that generate qualified leads and gather intelligence that empowers sales. 

Building a Better Buyer's Journey

Communicate your value proposition and inspire buyers throughout their decision process.

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b2b marketing sales analytics dashboard

Growth-driven metrics, not  marketing fluff

We hate vanity marketing metrics.

Marketing must generate results that drive business growth. We pursue only metrics that grow your business:

  • Decision makers converted (CEO, CTO, CIO, etc.)
  • Leads generated per month
  • Sales qualified leads per month
  • Sales opportunities driven by marketing

3000%

That’s the increase in lead generation we achieved for a B2B telecom and internet of things (IoT) solution provider.

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Claris
Filemaker

Data | Education

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Shell Catalyst
& Technology

energy | sustainability | Technology

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Data-driven insights and actions to power marketing strategy.

Our campaigns are powered by insights, iteration and optimization. Our work is guided by business goals, organizational vision and a disciplined methodology.

We integrate marketing analytics with sales CRM systems to better understand and measure a potential for conversion and define winning strategies. 

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Digital strategy

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Web analytics

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Acquisition rates

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Nurturing conversions

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Influence of content

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We transform B2B marketing to focus on growth.

  • Marketing channel analysis: Gather and compare marketing campaign effectiveness across all channels
  • Sales funnel analytics and conversion optimization: Use automation to improve performance through the entire funnel: top to bottom
  • Marketing to sales alignment: Track and nurture leads with automation to improve lead quality and buying-readiness
  • Goals and predictive analysis: We help clients set and grow their visit/lead/customer monthly goals
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Ready to start your growth?

Let's Connect!

Ironpaper was founded in 2003 with these sort of unions in mind, whether between design and technology or between our clients and ourselves.

Call us: 212-993-7809