Without a shared CRM in place, B2B companies can't truly understand the effects of their marketing efforts or work to improve them over time. This ebook explores how a CRM enables:
→ Higher sales win rates
→ A better understanding of leads' interests
→ Marketing and sales alignment
→ What type of CRM-driven data leads to long-term growth
27% of B2B leaders don't know which digital marketing techniques are working, and without a CRM in place, it's impossible to truly understand the effects of your marketing efforts.
A CRM allows marketers to track individual leads through the entire buyer's journey and take a data-backed approach to improve lead generation and conversions.
B2B organizations are struggling to adapt to a post-digital transformation world. Ironpaper's survey of 358 B2B decision-makers shows that this group struggles integrating modern technology into marketing and sales teams.
Ironpaper surveyed 358 individuals with business decision-making capabilities at B2B or B2B and B2C companies.