We have studied the trends and best practices that drive smart and savvy B2B lead generation campaigns. This eBook provides an overview of lead generation best practices and points of failure to guide CMOs and marketing decision makers.
76% of B2B buyers leverage three or more information channels when researching a purchase.
- Blue Nile Research
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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.
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