A CMO's Guide To B2B Lead Generation

We have studied the trends and best practices that drive smart and savvy B2B lead generation campaigns. This eBook provides an overview of lead generation best practices and points of failure to guide CMOs and marketing decision-makers.

Trends Covered in this eBook:

  1. What is lead generation?

  2. Relevant B2B marketing & lead generation statistics.

  3. Common mistakes in lead generation.

  4. Best practices.

  5. Key metrics for success.

  6. Specific lead generation tactics.


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76% of B2B buyers leverage three or more information channels when researching a purchase.
- Blue Nile Research

Create Lead Generation Campaigns that Convert

Ironpaper surveyed top B2B professionals to understand challenges in lead generation campaigns. This eBook highlights key challenges and opportunities from this research.


41% of B2B companies noted that effective one-to-one outreach created the most success in qualified lead generation strategy.


35% of B2B companies said the hardest part about generating qualified leads is that buyers do not understand the value of the company’s offering.

B2B lead generation data

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New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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