A CMO's Guide To B2B Lead Generation

We have studied the trends and best practices that drive smart and savvy B2B lead generation campaigns. This eBook provides an overview of lead generation best practices and points of failure to guide CMOs and marketing decision makers.

Trends Covered in This eBook:

  1. What is lead generation?
  2. Relevant B2B marketing & lead generation statistics.
  3. Common mistakes in lead generation.
  4. Best practices.
  5. Key metrics for success.
  6. Specific lead generation tactics.


76% of B2B buyers leverage three or more information channels when researching a purchase.
- Blue Nile Research

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