Almost half (49%) of brand executives feel “significant pressure” to increase data’s role in their current strategy. Data is an incredibly useful tool in the marketing world, but many marketers misunderstand it.
CMOs can change that statistic by creating valuable, data-driven campaigns.
The four top metrics that CMOs should monitor
Statistics on how industry executives are planning their data-driven campaigns
Tips to succeed with each of the important marketing metrics
An explanation of the value of analytics to measure ROI
Only 22% of marketers say they have data-driven marketing initiatives that are achieving significant results. –Forbes Insights
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