IoT
Marketing eBook

Lead generation for the IoT

We help B2B enterprises, IT companies, technology companies, communication service companies, telecoms, and Internet of Things companies attract leads and build scalable demand generation programs.

Solutions designed to help you achieve business goals

• Generate more qualified leads
• Increase revenue and sales opportunities
• Improve website conversions
• Improve search engine visibility
• Gain brand visibility
• Convert more leads to sales opportunities
• Reduce customer attrition

Lead generation for the Internet of Things

A more connected world begets challenges for IT teams and carriers to service and position their brands before enterprises and consumers. However, the opportunities are vast.

Enterprises gain new possibilities for productivity, creativity, and connected ideas while addressing the technology, budget, and security challenges introduced.

Content marketing for the IoT

We are focused on using a combination of Inbound marketing, paid promotion, advertising and marketing automation to build a strong and durable marketing foundation for IoT and telecom companies. We create and promote content that helps attract, nurture and convert leads throughout the buying process.

• Gated content for lead generation
• Case studies, whitepapers, and datasheets
• Blogging, infographics, and visualizations
• Email marketing, sales nurturing, and landing pages

Websites for lead generation

Ironpaper is a web design and development agency that specializes in creating results-oriented solutions. We build websites, web and mobile apps, as well as provide technology integration support for mission-critical applications. We also help our clients launch and market their brands while providing short and long-term marketing strategies.

• Website design
• UX strategy
• Website lead generation
• Content strategy for websites
• SEO
• Marketing automation integration
• Content management systems
  
  

Targeted Advertising

We attract qualified leads through a variety of channels and methods. In combination with great content and an Inbound marketing strategy, Ironpaper is adept at driving qualified leads using advertising, PPC/Adwords, remarketing, and paid social advertising. Our work with advertising and remarketing can help scale demand generation programs--infusing the sales funnel with prospective buyers and leads.

• Adwords & PPC
• Remarketing
• Paid social advertising
• Targeted advertising
• Targeted placements

Marketing Automation & Nurturing

• Our work has helped clients achieve on average 400% to 1600% growth in lead and demand generation
• We align three core skill-sets: marketing, web technology & design -- helping you reduce the gaps between these three critical areas
• Our lead generation efforts focus only on high-qualified and measurable results
• Our work focuses on all digital marketing channels--ensuring that we hit the right prospects at the right time
• We align with the efforts of in-house marketing teams--expanding their capabilities and helping the organization, as a whole, be more successful.