The marketing and sales gap is an issue that plagues many B2B companies. How can marketers help nurture prospects down the sales funnel and prove a marketing ROI?
Ironpaper's findings illustrate the challenges B2B decision-makers face after a lead has been acquired – especially in the face of evolving buyer needs, increased competition and larger buying groups.
The survey shows how companies are responding to:
Ironpaper partnered with SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.
ACCESS SURVEY RESULTS
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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.