The marketing and sales gap is an issue that plagues many B2B companies. How can marketers help nurture prospects down the sales funnel and prove a marketing ROI?
Ironpaper's findings illustrate the challenges B2B decision-makers face after a lead has been acquired – especially in the face of evolving buyer needs, increased competition and larger buying groups.
The survey shows how companies are responding to:
Ironpaper partnered with SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.
ACCESS SURVEY RESULTS