B2B Marketers Need Better Ways To Find & Convert Qualified Leads

Find out how the top 180 marketing leaders move more deals to closed-won

Prove a marketing ROI

The marketing and sales gap is an issue that plagues many B2B companies. How can marketers help nurture prospects down the sales funnel and prove a marketing ROI?

Ironpaper's findings illustrate the challenges B2B decision-makers face after a lead has been acquired – especially in the face of evolving buyer needs, increased competition and larger buying groups.

The survey shows how companies are responding to: 

• The new role of messaging across the buyer's journey.
• Lengthening sales cycles and the critical function of lead nurturing. 
• A world without lead acquisition driven by in-person events.

Ironpaper partnered with SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.

Fill in the form to get insights from like-minded marketing leaders. Understand how to overcome the biggest challenges to proving marketing ROI and be a part of our next survey.

As technology advances rapidly, both empowering and crowding the market. It's more important than ever to navigate with clarity and insights.

Our work and research answer questions modern businesses have, such as:

• How can companies instill a rapid rate of evolution?
• How can marketing spur exponential growth?
• How can companies cut through the noise and buzz of new technology and truly communicate true business value?