B2B Marketers Need Better Ways To Find & Convert Qualified Leads

Find out how the top 180 marketing leaders move more deals to closed-won.

Prove a marketing ROI

The marketing and sales gap is an issue that plagues many B2B companies. How can marketers help nurture prospects down the sales funnel and prove a marketing ROI?

Ironpaper's findings illustrate the challenges B2B decision-makers face after a lead has been acquired – especially in the face of evolving buyer needs, increased competition and larger buying groups.

Screen Shot 2021-09-03 at 1.37.10 PM

The survey shows how companies are responding to: 

  • The new role of messaging across the buyer's journey.
  • Lengthening sales cycles and the critical function of lead nurturing. 
  • A world without lead acquisition driven by in-person events.

Ironpaper partnered with SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.


Learn how information technology companies move prospects through the pipeline successfully.


Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin