B2B Marketers Need Better Ways To Find & Convert Qualified Leads

Find out how the top 180 marketing leaders move more deals to closed-won.

Prove a marketing ROI

The marketing and sales gap is an issue that plagues many B2B companies. How can marketers help nurture prospects down the sales funnel and prove a marketing ROI?

Ironpaper's findings illustrate the challenges B2B decision-makers face after a lead has been acquired – especially in the face of evolving buyer needs, increased competition and larger buying groups.

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The survey shows how companies are responding to: 

  • The new role of messaging across the buyer's journey.
  • Lengthening sales cycles and the critical function of lead nurturing. 
  • A world without lead acquisition driven by in-person events.

Ironpaper partnered with SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.


Learn how information technology companies move prospects through the pipeline successfully.