What is a Good Conversion Rate? Download the eBook "How to Set Conversion Goals"

Did you know that industry conversion benchmarks can actually hurt your business? Download this free eBook and learn how to set a conversion rate goal — one that measurably grows your B2B business.


"How to Set Conversion Goals" covers these topics:

  • Why "benchmarks" hurt business (and why a typical 2-3% goal is wrong)
  • Statistics and trends on B2B conversion rates
  • 6 questions that will answer the question: "What is a good conversion rate?"
  • How to create a realistic growth plan for B2B conversions over time

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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